HYDRATION

First things first: Using a facial moisturizer doesn't have to detract from your masculinity. There are many moisturizers on the market that can nourish your skin without adding fragrance. In fact, a moisturizer can not only be an integral part of your daily skin care regimen, but it can also make your skin feel more comfortable, smoother and healthier.

A good moisturizer helps retain the moisture your skin already has. It also helps replenish the moisture you lose every day, whether it's from showering and washing your body or from the cold winter air. And let's face it, men's skin eventually ages. No one likes fine lines and regular use of a moisturizer can help diminish their appearance.

In fact, men need to use moisturizers for the same reasons women do. But in addition, men shave, and shaving is a form of exfoliation. Moisturizing after exfoliation can help soothe the skin as well as restore its protective barrier.